For the last 15 years CBA’s International Christian Retail Show has been a mid-year marker for Ambassador International. This key show has presented us with many opportunities to get our product in front of important contacts nationally and international.
Below are some of the highlights of ICRS 2012, held last week in Orlando:
This year we had author of Marriage Triage, Stephen Goode; Florida’s very own Ruth Ellinger along with Cheryl Johnston and Ronni Scott contributors of the recently released Women of the Secret Place; authors John and Jo Crosby of the Called To
Each of the signings drew in a crowd and a lot of positive connections. A highlight being new contacts with the Florida Hospital System that could see a selection of our titles being used as resources in the hospital systems stores.
In the weeks running up to ICRS our publicist is busy coordinating author interviews for each of the attending authors. ICRS 2012 interviews included Moody Radio, Christian Lifestyle Magazine, and Revelation Media Network.
For me personally this keeps my days at the show occupied from early morning through to late in the evening. Meetings included connecting with our great buyers at Family Christian, Lifeway, Christian Book, Logos, Koorong Australia and Word Australia.
Although buyers are representing chains of all sizes in all regions of the US and far across the pond the common thread is eBooks — over the last few years buyers have all shared how they as retailers are stepping up to this shifting trend in reading. As publishers this excites us! With an extensive list of eBooks we’re thrilled to be able to be a part of this and make our product available in an instant to anyone, anywhere.
Next year we’ll head to St. Louis for ICRS.
Are you working on a book that needs launched to the world? Let’s us know. Submit your manuscript now and you could be with us at ICRS 2013.