Posts Tagged ‘Barnes and Noble’

Incredible Turnout at Barnes and Noble Signing

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Thank you to everyone who turned out for the Grace in the Middle book signing, held at Barnes and Noble in Greenville, South Carolina last weekend. Author Wendy Duke was joined by her daughter Savannah to share her heart behind the book and to sign copies for dozens of people who turned out to meet the pair. In an effort to offer support to other families facing similar struggles at Shriners Hospital, Wendy encouraged shoppers to ‘buy one, give one.’ Readers would keep a copy of the book and also purchase another for a family who may find encouragement in the Duke Family’s story by reading a donated copy of Grace in the Middle. “Many, many thanks for the support and generosity from those who came and those who called in to donate,” Wendy wrote on Facebook. “The store sold out of books, and FIFTY BOOKS were donated to families at Shriners Hospital. Fifty families we’ll be able to encourage. I’m entirely overwhelmed.”

If you’d like your own copy of Grace in the Middle, CLICK HERE.

Grace in the Middle Signing 2 Grace in the Middle Signing 3 Grace in the Middle Signing

You’re Invited to a Smile Party!

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You’re invited to the premier Smile Party!

February is Children’s Dental Health Month and Ambassador International just released an adorable children’s book called Everyone Smiles in an effort to fight against tooth decay, which happens to be the most common and most preventaSmile Party Inviteble disease in children. Authors Ashley Grisham and Gary Kersey, Jr. will read and sign copies of their new children’s book Everyone Smiles at the Barnes and Noble at the Shops at Greenridge in Greenville, South Carolina on Wednesday, February 18 at 10am. This FREE event includes a reading, craft, snack, goodie bags, song and more. Everyone who attends will also be entered to win more than $200 in free dental care from Holly Tree Pediatric Dentistry.

Don’t keep this fun event to yourself! TWEET about this party now!

Publishing FAQs | Will I Experience Success If I Get My Book Into Stores?

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Frequently asked questions. Every industry has them and publishing is no different. Ambassador International has the pleasure of working with many new and upcoming authors as well as already-established authors who still need our assistance. Many of these authors come to us with lots of questions. Publishing your first book (or your 10th!) is exciting! There are many details to work out and decisions to make. This Publishing FAQ series covers questions Ambassador International receives regularly. Previously covered questions are:


Will I Experience Success If I Get My Book Into Stores?

For many authors that is it, you have made it! Your book is on shelves at Barnes and Noble, everyone will see it and and big sales will happen. Getting in stores like Barnes and Noble is a great achievement, however, will your book take off just because it is Barnes and Noble? Sadly, just being in the bookstore and on shelves does not mean your book is sold or that it is going to sell.

Publishing FAQsConsignment Orders

The majority of retailers order on consignment or a sale/return bases, this eliminates the majority of risk for them on taking in a title and allows easy stock turnover. A Barnes and Noble contact shared with me that BN stores only carry around 2% of any given titles published in a year. This makes retail shelf space highly competitive and for many chain store corporate offices they need to see a product generate a certain level of revenue per spot or they’ll box it up and return it to the publisher.

Marketing and Retail

As an author you need to think about your marketing and retail. is the largest book seller in the world. If you struggle to push contacts and sales through online retail then you need to figure physical retail is going to be harder as it requires a greater level of commitment for someone to respond to your call to action. You need to have the platform, market recognition, title demand and ability to push the sales along with the publisher or it may hurt the title more than help it.

The benefit of a traditional publisher is that they can help you scale retail in the appropriate way.